CreateAbility | Steadygait
SteadyTracker
INTERNET OF THINGS • 08 DECEMBER'2022
Meet The Team
Nimisha Thakur
​
Hemit Shah
Prachetas Gumaste
Bringing you a safer tomorrow
Who We Are
CreateAbility strives to improve the dignity, security, and quality of life for people who are trying to maintain varying degrees of independence but who need assistance.
Our mission is to create innovative products that help them flourish beyond their current capability. Our interactive health and safety monitoring software solutions help caregivers deliver an affordable blend of care 24/7 that nurtures independence.
The need and feasibility
for SteadyTracker
Total Addresable Market
$6.6 billion people by 2026
10 million people in
2023
According to the World Health Organization, there are currently more than 10 million people living with Parkinson's disease worldwide, and this number is expected to double by 2040.
The market is projected to grow at a CAGR of 24.7% from 2021 to 2026.
Research Insights
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PD Patients are super self-conscious when need to be assisted by respite care.
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Doctors visits are less frequent. Once every 6 months
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There are fewer doctors for Parkinson's disease. One visit is almost 1 - 2 hours long.
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Not all patients can attend therapy groups
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The Focus is always on the patient. Less focus on the caregiver. Sometimes they have to involve psychologists.
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Doctors missout of key datapoint as there is miscommunication
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They want to focus on improving the quality of life, but it costs too much.
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Doctors desire more visibility into PD patient's progression
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Assistance needs increase as the disease progresses.
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The caregiver also needs to take care of themselves. There is a lot of emotional strain.
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Role Changes. Relationship with spouse changes. Loss of intimacy. Burn out.
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Navigating the moods of the patients become difficult.
Market Dynamics
Industry Forces
Stakeholder
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Patients with Parkinson's disease
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Patients with other motor disabilities or Recovering patients
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Movement Disorder specialist
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Care givers
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Sellers, Online shops (Amazon)
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Support organizations
Suppliers and other Value Chain contributors
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Hospitals,
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Clinicians,
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Online shops
Research Methods
Interviews
From our interviews, we got insights into the stages of Parkinson's disease, what kinds of devices are used and where to find them.
Literature Review
From our Literature review, we got insights on how patients with PD are diagnosed and how they can track their progress.
YouTube, Podcasts
Most YT videos and podcasts were focused on the caregiver side of a Parkinson's disease.
Key Insights
Caregiver
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Role changes, Relationship status changes, Lot of emotional strain.
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PD patient is self conscious when needed to attended by a respite care.
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The care givers forget appointments, or time of medicines pretty often.
Market
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1 million cases of PD, 60,000 new cases each year, someone diagnosed every 9 mins.
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Economic Burden - Almost 52 billion Dollars is spent each year on PD. 25$ billion by the govt and 25$ by the PD patients (out of pocket expenses)
Patient
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Assistance needs to increase as the disease progresses.
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Navigating the mood of the patient becomes difficult.
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Missing a dose or being late for a dose can greatly affect the symptoms.
Doctor
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Doctors visits are less frequent, once in every 6 months.
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Doctors miss out on key data points as there is miscommunication.
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Doctors desire more visibility into PD patients progression.
How can a dashboard with
gait tracking data help?
Patients - The dashboard can provide valuable insight into their gait patterns, helping them to better understand their condition and how to manage it.
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Doctors - can use the dashboard to track their patients' progress over time and make decisions about treatments.
Caregivers - can use the dashboard to monitor their loved one's gait and to provide caregivers with early warning signs of changes in their condition.
The dashboard can provide all three with valuable data to inform decision-making around medications, lifestyle changes, and other treatments.
Target Audience
Doctor
Patients
Caregiver
POINT OF VIEW
User - A Physician
NEED
Gather data from steadygait to track Progress of the patient
INSIGHT
Does not have time to help more patients, coz every visit is 2 hour long.
As a movement disorder specialist When I treat patients with PD. I want to gather all the data about the ailment and its progressions. So I can keep on recommending appropriate therapy. But tracking individual patient's PD progression is hard as they only get to visit me after long intervals..”
Personas
Sienna Adams
" I'm trying to keep up with Ricardo's appointments,
but it's tough."
Sienna's husband was diagnosed with Parkinson's disease 5 years back. She is responsible for many duties as a caregiver. Given his stride patterns, she is extremely attentive to the surroundings in which her husband is walking. She occasionally worries about difficulties with finances.
Concerns
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Ricardo falls frequently.
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Difficulty in managing finances.
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Communication Problems
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Trouble keeping up with things because she is also old
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Long term effect of Ricardo's condition.
Caregiver Symptoms
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Lonely
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Frustrated
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Stressed
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Isolated
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Burn out
Customer Profile
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Reduce miscommunication
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Provide correct therapy recommendations
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Access to patient's data on the go
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Increased freedom for caregivers
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Interact with patients & caregivers to know the progression.
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Recommend correct physical & medical therapy
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Remember the previously prescribed therapy
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Prescribe the correct interval for the next visit
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Analyze data from various tests
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Provide care for PD patients
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Therapy does not change according to PD progression
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PD patient data miscommunicated or not communicated at all
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Sometimes, data is lost in between conversations
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Caregivers do not get personal time
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Social isolation for caregivers
Value Proposition Canvas
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Virtual doctor visits
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Realtime data sharing with doctors & caregivers
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Therapy recommendations by doctors or A.I
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Guided assistance for physical therapy
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Overtime insights into PD progression
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Fall detection & notification
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Increased insights about the patient
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Reduced emphasis on caregivers & PD patient's feedback
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Reduced doctor's appointment time
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Increased patient visibility
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Therapy according to changing PD progression
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Increased efficacy of the treatment
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On-the-go data about the patient
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Reduced social isolation
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Increased personal time
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The Solution
Technology
Gyroscope
Acclerometer
Lidar
Handheld Device
Addition of sensors like accelerometer, gyroscope & LiDAR on the SteadyGait which would transmit real time data about PD patient's symptoms to doctors and caregivers by means of a Dashboard. This would allow the doctor to visit the patient virtually and prescribe appropriate physical therapy.
Storyboard
1. The patient suffering from PD is falling down, the patient reaches out the doctor on call to help him with his movement disorder.
2. The patient is wearing the steadygait which gives data to the doctor's dashboard to which the doctor rolls out new therapy on the patients device.
3. The patient follows the new therapy to which the doctor can see the improvement in patients progression rate on their dashboard.
IOT
ECOSYSTEM
PATIENT
HANDHELD DEVICE
INTERNET CONNECTIVITY
CLOUD STORAGE
MOTOR DISABILITY SPECIALIST
HANDHELD DEVICE
Prototype
Business Model Canvas
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Revenue Model
How can steadyTracker earn money?
Subscription
SteadyTracker can be offered on a subscription-based model, where doctors pay an annual fee or a monthly fee (50$ - 200$) to access the dashboard.
Advertisements
SteadyTracker can also make money through targeted advertisements from therapy groups, Parkinson's Foundation, and other support groups.
Monetize Data
SteadyTracker can also make money by collecting and selling anonymized user data to interested parties such as pharmaceutical companies, Wearable device companies or researchers.
Therapy Groups & Motor Disability Specialist Clinics market the SteadyGait to patients.
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Patients buy the device & work with the doctor on SteadyTracker to share their data & receive timely therapy updates.
A certain amount to the patient is charged each time the doctor recommends therapy via the application (this goes to the doctor). Out of which, a share goes to CreateAbility.
It can work with insurance as it is a virtual doctor visit.
Therefore, insurance pays the bill. ​
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